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In order to survive and thrive in today’s business world, organizations must be able to adapt quickly to changing conditions. This requires a process for managing change known as organizational change management (OCM).

An organization needs strong leadership to take charge of change and inspire others to embrace it. The leader is responsible for setting the tone for how employees will react to change and must be able to articulate the need for change and sell it to the employees. Additionally, the leader must be able to create and implement a plan for change and oversee the process to ensure that it is executed effectively.

Change management consulting firms can help an organization manage change effectively. These firms have experience implementing successful change management plans and can provide guidance and support throughout the process. They can also help develop a program tailored specifically to your organization’s needs.

In this article, we’re going to explore organizational change management and how to lead the adoption and transformation of new behaviors, systems, and processes that are required for a company to thrive in today’s business world.

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What is Organizational Change Management?

It’s no secret that change is hard. Ask anyone who’s ever tried to diet, quit smoking, or start a new exercise routine. Even when we know that a change is good for us, it can be tough to stick with it. The same is true for businesses. Whether it’s a small change like streamlining a process or a significant overhaul like implementing a new ERP system, change can be disruptive and challenging to manage.

That’s where Change Management comes in. Change management is a broad term that refers to the process of planning, implementing, and monitoring changes to an organization’s structure, policies, procedures, or personnel. The field of change management has its roots in psychology and sociology, and it has evolved over time to encompass various approaches.

One common approach to change management is known as organizational change management. OCM is a systematic process for managing the people side of change within an organization. It involves setting goals for the change, assessing its risks and benefits, developing a plan for implementing it, and tracking the results.

Change management can be applied to any organizational change, from small-scale changes, such as introducing a new policy or procedure, to large-scale changes, like restructuring or relocating operations. Regardless of the type or scale of the change, change management can help to ensure that it is implemented effectively and efficiently.

Examples of Organizational Change
Management?

At one point or another, change will be a part of every organization’s journey. Planning for change and implementing it effectively requires a well-developed skill set and a thorough understanding of the available tools and approaches. Some examples of change management include:

Adopting new technology

Many companies are now using cloud-based software and other digital tools to boost their productivity and improve the efficiency of their operations. The transition to new technologies can involve significant changes for employees, such as learning how to use new software, adapting to new workflows, and working in different physical spaces.

Mergers and acquisitions

When two organizations come together, it can be a time of great uncertainty and upheaval. Change management can help to minimize the disruption caused by a merger or acquisition, ensuring that employees are onboarded smoothly and that the company can leverage the strengths of both organizations after the transition.

Crisis response

In the aftermath of a crisis or disaster, organizations may need to make significant changes to respond effectively. This might involve implementing new policies and procedures or restructuring the organization to improve coordination and communication.

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This is by no means an exhaustive list, and there are many other scenarios in which change management can play a vital role. The key is to take a proactive approach with a clear plan for managing the transition and minimizing its impact on employees and other stakeholders.

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The Six Key Features of
Organizational Change Management

While there is no one-size-fits-all approach to change management, there are six key features that the most effective change management programs share. Here are the key elements of successful change management:

Leadership

Leadership is often thought of as something that happens at the top of an organization, but strong leadership is essential at all levels to ensure successful change management. Leaders at all levels must have a clear vision for the changes that need to be made and be able to communicate this vision effectively to their teams. They also need to create a sense of urgency around the changes and inspire their teams to take action.

Leaders must be willing to role-model the desired behavior changes themselves. By demonstrating these leadership qualities, organizations can increase the likelihood of successfully navigating change.

Stakeholder Involvement

As any manager knows, implementing change can be a challenging task. Not only do you have to worry about the logistical aspects of the change, but you also have to ensure that everyone impacted by the change is on board.

After all, if even one key stakeholder fails to support the change, it can jeopardize the entire initiative. That’s why involving stakeholders in the change process is so important. By keeping them informed and involved, you can help ensure that they understand the reasons for the changes and are committed to making them successful.

In addition, involving stakeholders can also help to build buy-in for the changes and reduce resistance. So, if you’re planning a major change within your organization, make sure to involve your stakeholders from the start. It could make all the difference in your initiative’s success.

Communication

Communication is key to the success of any change management program. It’s essential to communicate clearly with stakeholders about why the changes are needed and what specific actions they need to take. Communication should include a plan for training employees on how to implement the changes, as well as ongoing updates about their progress.

By communicating closely with those affected by the changes, you can ensure that everyone is on the same page and working towards a common goal. When done effectively, communication can help any change management program succeed.

Metrics and Targets

In any organizational change management program, it’s important to have clear metrics and targets that you can use to gauge progress. This can help you identify problem areas and make necessary course corrections. Without such markers, it can be difficult to tell whether you’re making headway or spinning your wheels.

There are several different metrics you can use, depending on your goals. You might track milestones for specific purposes or timeframes for completing key tasks. You might also look at indicators such as employee satisfaction or customer retention rates. The important thing is to choose metrics that will give you a clear picture of how your program is performing.

You can track progress and make course corrections as needed by setting measurable targets. Plus, having tangible goals to aim for will help keep everyone motivated and on track. So, if you want to make changes in your organization, remember to set some metrics and targets first.

Training and Support

Any time a company implements changes, there will be some level of resistance from employees. After all, humans are creatures of habit and tend to resist change. However, companies can help employees transition with minimal disruption by providing training and support.

One of the most important things is to provide employees with the tools they need to make the change. This might include new software, updated policies, and procedures, or even just a list of resources. Employees need to know what is expected of them and how they can best meet those expectations.

Another crucial step is to hold one-on-one meetings with employees. This gives them a chance to voice their concerns and ask any questions they might have. It also allows managers to better understand where each employee is at in terms of accepting the change.

Change Reinforcement

Change management is an ongoing process that requires continuous reinforcement to be effective. By investing time and resources in the change process, organizations can help ensure they can successfully navigate any major change.

Change reinforcement helps to keep employees engaged and motivated to continue working towards goals. When changes are first implemented, there is usually a sense of excitement and motivation. However, over time, this can start to wane as people return to their old habits. Change reinforcement helps to keep the momentum going by providing regular check-ins and feedback. This way, employees feel supported and encouraged to maintain the new behaviors.

Ultimately, change reinforcement is essential for ensuring that changes stick and result in lasting improvement.

How A Change Management
Firm Can Help

A professional change management firm can provide the expertise and resources needed to implement any change initiative successfully. These firms bring a wealth of knowledge and resources to the table, which can be a huge relief for managers and HR professionals who are already stretched thin.
In today’s ever-changing business landscape, professional change management firms are an invaluable resource for any organization looking to make a successful transition.
Change management firms specialize in helping organizations plan and execute significant changes, whether a new business initiative or a merger. Common services provided by change management firms include:

Communication Planning

Providing resources and tools that help companies communicate vital messages to employees.

Coaching and support

Providing ongoing support to employees during transitions to ensure a smooth transition.

Create capacity

Provide additional resources to help organizations manage the influx of change initiatives and projects.

Training development

Creating customized training programs that help employees and managers understand the change process.

Performance measurement

Tracking progress and adjusting strategies as needed to help ensure continued success.

Sustainable Growth

Helping companies create long-term strategies that support continued growth and success.

Final Thoughts

Overall, hiring a change management consultant can be an effective way for businesses to improve their organizational performance and achieve their goals. Consultants offer expertise and specialized tools that can help organizations navigate the challenges involved in major changes.
If you are considering bringing on board a change management consultant, it is important to carefully evaluate your options and find a firm that can meet your specific needs and budget. With the right partner, you can be confident that you are making the most of every transition period and achieving lasting success for your organization.

ABOUT MORANT MCLEOD

Our change management processes are a highly effective way for businesses to improve their organizational performance and achieve their goals. We offer expertise and specialized tools that can help organizations navigate the challenges involved in major changes.

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